During a recent interview, the owner of the ‘America first’ alternative coffee company, Black Rifle Coffee which former President Trump supported last 2017 by an endorsement and also sponsors media outlets like The Daily Wire and BlazeTV, released a ruthless statement by naming some of his customers as such a repugnant group of people,” among other things.

Established in the year 2014, Black Rifle Coffee called itself pro-military, pro-firearm, pro-law enforcement, and ‘anti-hipster.’

These tag names made them popular and the reason why they received popularity in the conservative and MAGA movement in 2017.

In spite of the image they created from their sharp message that targeting conservatives, Black Rifle Coffee owner can’t stop himself from expressing that he desired to “flush the toilet of” for some of his customers who made their sales double in the past three years.

“It’s such a repugnant group of people.”

The executives behind @blckriflecoffee, a coffee and lifestyle brand hugely popular with conservatives, has some choice words to describe part of its customer base. https://t.co/BxTpq0kfQY pic.twitter.com/mbdrBSpwGs

— Andy Ngô (@MrAndyNgo) July 16, 2021

Here’s Black Rifle Coffee owner Evan Hafer interview with The New York Times:

Evan Hafer decided to ‘roast’ some of their loyal customers by denouncing supporters of Kyle Rittenhouse and “racist Proud-Boyish people”. 

“You can’t let sections of your customers hijack your brand and say, ‘This is who you are, it’s like, no, no we define that.”

“It’s such a repugnant group of people. It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.”

Hafer seemed all too excited to finally get his 15 minutes of glorifying coverage from the neo-Marxists at the Times.

“The racism [expletive] pisses me off. I hate racist, proud boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”

Because of his responses, the reporter asked him if he is planning to change the name of his company’s blend name from ‘Beyond Black’ to ‘Beyond Black Lives Matter,’ to easily “alienate the racists polluting its customer base.”

Just to give NY Times something they can write about the conservative, America first’ alternative coffee company sacrificed their loyal customers.

Sources: The Gateway Pundit, The New York Times