The “Beyond Meat” fad came in fast and furious and is now leaving with its leafy tail tucked firmly between its legs. The company isn’t generating revenue, and they’re now laying people off, as the fast food giants, who gave the plant-based idea a good run, say, “no thanks.”
The whole thing is a total flop.
The fast-food trials may have gotten some curiosity and a few taste tests here and there, but it was nothing to write home about, so they pulled the plug.
As someone who is a full-fledged meat-eater but has been known to eat a “veggie burger” here and there, I investigated the “Beyond Meat” burger. The first thing I did was look at the calories, and when I saw only a tiny caloric difference between the full meat burger and the Beyond Meat, I thought, “Why would I waste my time?” I think a lot of people thought that same thing, as well.
McDonald’s is the latest fast-food giant to complete a trial of a Beyond Meat plant-based product (the McPlant burger)… this is one of the biggest reasons why the company is going belly up.
Beyond Meat is headed for an unappetizing second quarter as the plant-based food craze withers in the face of several weak product tests at restaurants and mediocre reviews.
McDonald’s Corp last week became the latest chain to not go through with an immediate broader launch of Beyond Meat products after concluding its U.S. test of a burger made with plant-based meat without confirming plans.
Tests at Panda Express and Yum Brands Inc’s KFC, Pizza Hut, and Taco Bell have also yet to lead to a permanent or U.S.-wide launch. In contrast, according to brokerage Piper Sandler, Dunkin, Hardee’s, and A&W have discontinued products after launching.
Reviews for Beyond Meat’s plant-based jerky also indicate skepticism about the product’s taste, stoking concerns about the sustainability of its sales momentum, Piper Sandler analyst Michael Lavery wrote in a note on Friday.
The company has had to discount more to encourage inflation-hit consumers to pick up its products over those of competitors at grocers, leading analysts to say its expectation for average revenue growth of 27% for 2022 now appears steep.
I don’t think these plant-based foods are a good idea.
Here’s the thing, I think of myself as a fairly healthy eater and open to trying many things. However, I won’t ever drink these nut-based “milk” products… have you ever looked at the ingredients in these supposedly “healthy” drinks? It reads like a science experiment gone wrong.
That’s the issue with these lab meats and plant-based “Beyond Meat” items… If you look at the ingredients on these things, it’s gross, and I won’t put all that into my body in the name of “health and earth.” Furthermore, if I am going to be “bad” and eat things that aren’t good for me, they sure will be decadent and taste good.