Photos taken at an IKEA store showing a half-naked shopper have gone viral on social media, with some wondering if it’s all for publicity.
The photos first appeared on Weibo, the Chinese equivalent of Twitter. A woman is shown in the photos allegedly shopping in IKEA while wearing a grey dress, pulled above her waist with nothing on underneath.
“I finally know why people love shopping in IKEA,” the user wrote on Weibo.
Daily Mail reports that Weibo users identified the raunchy photos were taken in IKEA based on the signs in the store and the yellow shopping bags. The company has denied the allegations and reported the incident to police.
The user shared two pictures showing the back of the woman in close distance. The woman appeared to be shopping in a furniture store.
A sign in the picture read ‘foam mattresses’ while people were seen caring bright yellow shopping bags. It was not clear whether or not the woman knew other people were taking picture of her.
The post has since been removed by the user who has more than 108,000 followers on Weibo. The Beijing police authority demanded the pictured be deleted on June 30 after they became widely shared, according to Huanqiu.
Some Chinese web users suspected the pictures had been used to promote IKEA’s Beijing stores. The furniture giant denied the claim through a statement released through its official Weibo account.
The statement also said: “We also hope that all consumers observe social morality and maintain social justice and social order.”
The company said they had reported the incident to the police.